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NIKE PLANNER
This tool enables users to plan, track, edit and publish campaigns globally.
Project overview
Content marketing is a parent brand comprising products like engagement analytics, campaigns, etc. I worked on campaigns for this particular task at hand. This is most useful for campaign planning where you can create new campaigns, edit the existing ones, and keep track of the ongoing campaign.
Task: Redesign the overview page and planner tab (timeline view) ,
My role
Lead Visual Experience Designer
Tools
Figma
Year
2024-2025
1. System Alignment — Bringing It Back to Weave
Before
No visuals & hierarchy
Poor navigation
No Data metrics
Too much information
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After
Added visuals & hierarchy
Improved navigation
Added new features
Added data metrics of messages
2. Timeline scroll — Bringing It Back to Weave
3. Target audience
overview across the globe
This allowed the planners to get an understanding of the success of the campaign and also how to approach the future campaigns
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MAPPING KEY WORKFLOW
As Autodesk Fusion expanded to the browser, we intentionally avoided a “feature-parity everywhere” approach. Instead, we studied core user groups, identified their highest-value workflows, and matched those workflows to the devices best suited to support them.
1. Creating a target audience
2. Facebook Post
3. Post edit mode
